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DTC e-commerce brandBeauty & skincare

E-Commerce Brand Awareness Campaign

Platforms: Instagram, TikTok

E-Commerce Brand Awareness Campaign

Campaign goal

Introduce a new product line to a younger audience and build top-of-funnel awareness ahead of a seasonal launch.

Strategy

A blended creator mix — one macro creator for reach plus a cohort of vetted micro-creators for trust produced authentic Reels and short-form reviews timed around the launch window.

Creator type

Macro + micro blend

Results

Illustrative placeholder: strong reach across both platforms, a meaningful lift in branded search, and a reusable library of UGC for paid social. Real client metrics will be published as campaigns complete.

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